As previously heard on Drake’s Hot 100-topping hit “One
Dance” (which he co-wrote and co-produced), the
Afrobeats star has signed a multi-album worldwide deal
with RCA Records/Sony Music International.
“It’s hard for me to describe what I do, since I work with
rhythms from Afro-Beat, reggae, hip-hop, dance hall and
others,
” WizKid told Billboard in a statement.” What’s important
to me is for music to be real, authentic, raw and
timeless. I don’t wanna be boxed in to any one genre.”
RCA Records chairman and CEO Peter Edge added: “We
are thrilled to welcome WizKid to the RCA Records
family. He has become a superstar in the African music
scene and will be a game-changer in bringing African
music to the world. We are extremely excited to have
him as a part of RCA and are eager for the journey
ahead.”
Raised on the sounds of Fela Kuti and King Sunny Ade,
WizKid (born Ayodeji Ibrahim Balogun) gained popularity
with the 2010 track “Holla At Your Boy” as a signee to
Banky W’s Empire Mates Entertainment. He’s also
released two albums: 2011’s Superstar and 2014’s Ayo.
“We couldn’t be more excited to welcome WizKid to the
Sony Music family,” said Sony Music International
president of Northern & Eastern Europe and Africa Adam
Granite in a statement.
“This is an incredibly important signing as we look to
make Africa a major source of repertoire for the world.
Wiz is a key ambassador for this movement and we look
forward to helping him conquer the globe.”
WizKid has also already racked up a few accolades in
his young career, including a BET Award for Best
International Act Africa in 2012 and a British MOBO
Award for Best African Act in 2011; most recently, he
took home the honor of African Artist of the Year at both
the 2016 African Pride Awards and the 2016 Ghana
Music Awards. He’s currently readying his RCA Records
debut.
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