What You Would Like To Know About Tekno’s Sony Music Deal

Singer Tekno is among the few Nigerian artists who had a
very flourishing career in the year 2016. Tekno is being
signed to the American record label, owned by Sony
Music Entertainment, a subsidiary of Sony Corporation of
America. He joins a list of Nigerian artistes who are
increasingly doing business with the major music
corporation.
Wizkid, Davido, Ayo Jay, and Ycee are all involved with
Sony Music at different levels with business deals that
are designed to generate value for both ends.
In a recent interview with Linda Ikeji, Ubi Franklin, had
revealed that preliminary contract papers had been signed
and sent back for vetting, which kickstarted the process.
“We were in a very busy period, it was difficult for us to
travel, it’s not something that you go and travel, do, stay
for one day and come back, so what they did was to seal
up something before next year, so what we did was a
preliminary signing.
“We’d been going back and forth for about three, four
months, when the contract was right, we had to sign our
copy here and send it to them, when we go back there, we
would pick up our copy, the one they have signed, that’s
when we will officially announce it,” he further explained.
Tekno signing his Sony Deal. (Twitter)
According to a reliable source involved in Tekno’s deal,
the singer who had a great 2016, is signing a 3-single deal
with Columbia records, to be produced and distributed and
sold by the music house across the globe, in various
markets where African music is being consumed. The
deal was brokered by Nigerian entertainment mogul, Paul
Okoye of Upfront and Personal and MMMG co-owner, Ubi
Franklin.
‘Pana’, which was released in July 2016, was a major
African hit across the continent and beyond, and has
shown crossover potential in different markets. The video
released in August, has racked up over 16 million views
on VEVO.
The powers at Columbia Records, after being alerted to
this new wave by sources, have decided to throw their
weight behind the man, by investing in the single and 2
others. ‘Pana’ will officially be the property of Sony Music
Entertainment, and will be distributed across different
markets.
It is likely that the longevity of ‘Pana’ will be explored with
a remix designed to make it penetrate more. This is not
uncommon. In 2016, Ayo Jay’s deal with RCA Records,
involved a remix to his chart topper, ‘Your number’. It
featured Chris Brown and Kid Ink.
After ‘Pana’, According to our source, there will be two
other singles to be released by Tekno under Columbia
Records, these singles will pass through the terms of the
deal. Based on the performance of all three singles, all
parties will now explore the option of an extension, or a
new deal. If the singles perform poorly, then its goodbye
from Columbia.
The full deal will be officially announced any time next
week, but the singer who on the January 10, jetted off to
New York in company of Paul and Ubi, and have the deal
in the bag. Tekno will be provided with an upfront
payment, and then would get a percentage off sales of the
records.
Alabatvnews.