Saturday, 4 February 2017

REVEALED: See How Linda Ikeji Really Makes Her Billions

Judging by the attitude of some Nigerians
to Linda Ikeji’s acquisition of a half a
billion Naira home in upscale Banana
Island, Ikoyi this week, a lot of people
don’t believe she earns her money only
from blogging. Several people have started
circulating rumours that the Forbes ranked
successful blogger makes money from other
undisclosed sources.
One particular rumour confidently making
the rounds is that Ms. Ikeji got some dirt
on a politician and approached him and
that the politician compensated her with a
N500 million home. The story is as fake as
it is unbelievable but Nigerians often need
a reason to doubt genuine success,
especially when there is a feeling that your
success should not pale in comparison.
Whilst there may be some genuine
grievances in some corners about when
Ms. Ikeji or her more outspoken younger
sister brag about high end purchases like
thousand dollar shoes and bags, Linda’s
intentions are genuine. She is not seeking
to stir up envy but trying to help young
Nigerian women forge a new path.
Traditionally most young women rely on
men for even their most basic of needs,
Linda’s entrepreneurial success and
business acumen help to demonstrate that
there is an alternative to the age old
tradition of “money for hand and back for
ground”.
So how much does Linda really make and
how did she move from “Mushin
to Mohits” in a sense in just about a decade
without joining politics, or sleeping around
with politicians.
The Herald in this report has uncovered
how Linda really makes her billions.
Google Adsense: According to information
at our disposal, Linda Ikeji and bloggers in
her bracket typically make $50,000 to
$80,000 monthly in income from Google. So
that means Linda makes N10 to N16
million per month in Adsense revenue.
Headline Banners: Linda charges N1
million per month for a 728 by 90 banner
ad, the ad that appears around the
Welcome To Linda Ikeji Blog placeholder
when you log on to the site. Jumia has
reportedly paid Linda N12 million for the
whole year and their banner ad remains
on the desktop version of the site 24/7.
Occasionally other advertisers also opt for
the space and Linda will share the space
for two companies. So in a year Linda
makes a minimum of N18 million from this
space.
Side Banners: Linda charges between 500k
and 700k per month for side banners and
she has a minimum of 6 to 8 advertisers at
any given time bringing her earnings to a
minimum of N3 million monthly.
Sponsored Posts: Linda reportedly charges
50,000 per sponsored post and she
reportedly does about 5 to 10 of these a day
which brings her daily potential earnings
in this regard to N500k and monthly total
to N15 million. Here is an example of a
recent sponsored post on LIB http://
www.lindaikejisblog.com/2015/10/
martell-300-promo-win-your-very-
own.html#more
Page Takeover: Should you log on to the
Linda Ikeji blog on a desktop site now, you
will notice an MTN advert in the
background. Our sources tell us that cost
N4 million per week. So potentially Linda
makes N16 million monthly from that
space.
On an aggregate Linda can make anywhere
from N50 million to N 70 million per
month in advert revenue. When you do the
calculations that comes to a maximum of
about N 840 million per year or almost a
billion.
Now you see why Laura says her big sis is
Linda “Chopping Money” Ikeji. A report
from PWC released late last month said the
Nigerian media industry is currently
valued at $4 billion but projected to grow
even bigger by 2019, so it means Linda
may be chopping this money for quite a
very long time.
Alabatvnews.

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