Don Jazzy Speaks On How He Creates Hit Songs

Don Jazzyis notable for many hit songs from the Mavin
Records’ camp, he also featured on these songs as a
producer and artiste.
In a recent interview with City People magazine, the Mavin
records boss Don Jazzyrevealed the secret behind his hit
songs.
When asked if he has the Midas touch, Jazzy replied saying
he doesn’t know about the Midas touch but he understand
the market.
In his words:
“I don’t know about the Midas touch, but I think what it is, is
that, I understand the market first, I also understand people
to a large extent, the common problem with people in the
industry is not really understanding the individuals they deal
with, either the artiste of their staffs, I run a very beautiful
organization where everyone is friends. We are family, I
don’t come and start using veto power, because I am the
boss, the greatest idea might come from the little guy there.
“So I listen to everybody and it works. As for musicI try to
experiment sometimes, but I don’t go out of the box to say I
want to over experiment in a way that it is not what people
want. If it is akara that you want to sell, it’s the akara that
you will sell.
You don’t have to start putting jam inside akara. Then it’s
not akara anymore, it is something else, the least you can
do is to put small pepper to taste, you cannot now go over
outside the box and say you want to put your name on top
of the akara and stuffs like that. Over the years there has
been the kind of musicNigerians like. This is the kind of
musicmy mother and my father dances to and their friends
too, then we just stick to the formula and it works for us.”
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