On Tuesday, 21 December, 2016, Anita Okoye held a launch
event at Oasis Medspa for her new venture
#TheCashewAppleProject. The wife of PSquare's Paul
Okoye has been working behind the scenes with her
American team for a few months preparing for the launch
of the project which is "A mission to uncover Africa's
Hidden Jewels". At the event Anita and her team explained the project which
will be a series of small projects to encourage Africa and
the rest of the world to see the value in African art, music,
agriculture, and more. Anita gave a heartfelt speech saying
"#TheCashewAppleProject is a mission to uncover these
hidden jewels and show the world how rich we really are,
but first we must see our own value. We must see the
value in our agriculture, in our fashion, our music. We must
see value in the rich and the poor, the young and the old.
We must see the value within ourselves. So again I thank
you for joining me in this journey, our collective efforts will
surely show the world that Africa is more than our flaws,
and inspire them to search for our hidden jewels.”
Anita also presented her book The ABCs of Africa which
will be the first of many things to come from the project.
The book highlights some of the hidden jewels within
Africa’s agriculture as it list 26 foods that grow abundantly
on the continent. Many of these foods have amazing health
benefits and Hans and Rene sponsored the launch giving
the guest a few samples of sorbets that matched the foods
in the book. (pre-order @ thecashewappleproject.com )
The event was intimate but effective and of course Anita’s
husband Paul, and brother in laws Peter and Jude were
there to support with their wives. Guest also enjoyed a live
performance by Rudeboy artist Muno.
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